Give2Asia & The PepsiCo Foundation Partner with Philippine Business for Social Progress for Philippines Relief

A month after Typhoon Yolanda struck the Philippines relief efforts are well underway and planning for short and long-term recovery has began in many places. This week, Give2Asia partnered with Philippine Business for Social Progress (PBSP) and Habitat for Humanity to bring much needed relief supplies to some of the most remote parts of Bantayan Island.

The $250,000 grant supported by the PepsiCo Foundation will bring food, clean water, blankets, hygiene supplies and home repair kits to 1,000 families in Madridejos, the most difficult to reach municipality on Bantayan Island.

What Makes  Typhoon "Super"

The Philippines is no stranger to natural disasters, already having dealt with an earthquake and varying degrees of Pacific tropical storms. Since 2007, the Philippines has suffered numerous typhoons:

  • On June 20, 2008, Typhoon Fengshen leaves around 600 dead or missing after it triggers flooding and landslides in central parts of the country.
  • On September 26-30, 2009 Tropical Storm Ketsana landed in the Philippines, turning it into a cyclone that slammed Vietnam, Cambodia and Laos. 800 people are killed.
  • On December 16-17, 2011 Typhoon Washi hits the main southern island of Mindanao, which killed at least 1,080 people.
  • On December 4, 2012 Typhoon Bopha smashed into the Philippines, killing 1,900 people.

But Haiyan is in a category by itself. While it is still too early to fully measure the devastation by Haiyan, early figures already make Haiyan the third most deadly storm to hit the Philippines.

Action Being Taken Where Action is Needed Most

As the poorest of the three municipalities on the Bantayan Islands, Madridejos' issues go beyond simple recovery efforts.

That is why the Philippine Business for Social Progress (PBSP) will help to re-start the Madridejos economy by using only local materials and labor for the project. Three hundred local workers will be hired to de-clog canals, drainage and irrigation lines and to clean roads, schools and other public assets. Habitat for Humanity will oversee the distribution and use of home repair kits.

“The injection of cash, through wages and the purchase of local materials and services, will restore purchasing power of the community, and thereby gradually stimulate local economic activity,” wrote PBSP. “[We] will further collaborate with the local leadership and other NGOs to move towards the rehabilitation phase.”

Approximately 150 people were killed in Madridejos during the storm, and every house was either partially damaged or destroyed. The municipality is home to 9,800 families.

PBSP is the largest corporate-led social development organization in the Philippines committed to the empowerment of the poor by promoting business sector leadership in and commitment to, poverty reduction programs that lead to self reliance. PBSP has been a Give2Asia partner since 2007. Learn more or donate at give2asia.org/pbsp.

Give2Asia has responded to over 40 disasters since its founding in 2001. Our disaster response strategy focuses on engaging local responders, investing in long-term recovery and reporting back to donors on every dollar spent. Give2Asia has raised more than $1.3 million from individual, foundation and organizational donors for this community recovery effort in the Philippines.