The Committee Encouraging Corporate Philanthropy, or CECP recently released its latest report, Giving Around the Globe. The report, built off information collected in 2012, highlights the strengths of organizations from certain areas of the world and how these organizations build their multinational portfolios. Perhaps most interesting about this report was that it looked at country-level giving information, breaking down where recipients were located and how that corresponded to the needs of the giving organization.
The report focuses on giving guidelines from 17 countries that have the highest concentrations of Fortune Global 500 firms. In total, 60 multinational companies within the top 200 of Forbes Global 2000 were analyzed in the report. Giving, as defined by the report, was broken down in three ways: direct cash, foundation cash, and non-cash. By this definition, more companies decreased contributions than increased over the last year, but the median amount of giving remained relatively stable. The report also tried to capture where current trends would carry corporate giving in the future.
Other interesting findings in the report include:
- The largest companies tended to give more abroad than the smaller companies surveyed
- Direct cash giving was predominantly favored by countries from all the regions surveyed, but this type of giving was particularly popular amongst European companies which favored it almost twice as much as the other two forms of giving combined
- While some organizations gave to for-profit and government institutions, the majority did not, limiting their giving to “traditional” charitable organizations instead
- The most important factor in determining where to give money internationally, 38% responded that it was in line with the “business/company strategy”; 7% did so in response to a “societal need”
- While international giving was more prominent amongst the larger of the companies surveyed, roughly 2/3 of all surveyed favored domestic giving
- Of international giving, 91% of companies gave to neighboring countries while others gave explicitly to emerging markets as part of their giving strategy or as part of their business strategy
- India topped the list of the 15 recipient countries, presumably because it strategically couples strong business potential with great developmental needs
To read the report in its entirety, please visit CECP's website.